B2B companies with referrals experience a 70% higher conversion rate.
Referrals account for 65% of companies’ new deals. *
Referral Marketing (Word-of-Mouth Marketing) is especially effective in densely competitive sectors where a high degree of trust is required to win clients. So get the edge over the competition and learn the strategies that deliver results.
In this latest Webinar of the Accountants Connection Free Webinar Series, Your Business First’s Darren Xerri is joined by Steve Sweeney.
Steve is the Owner and Head Trainer of ARTA, the Australian Referral Training Academy. He is a specialist referral marketing trainer who regularly works with business owners across the SME spectrum to teach them the art and science of referral marketing.
As a diligent professional in the accounting arena, the advantages of this webinar to you are twofold:
- First, learn to attract referrals for your own business.
- Second, alert your clients to the referral marketing techniques that will improve their businesses.
This webinar is part educational and part strategy session. You will learn –
- The Referral Process,
- The benefits of Strategic Referral Teams (SRTs),
- How to build your SRT that is trained to consistently deliver results.
SRTs are unlike any other referral generation system. They are strictly about creating referrals for team members. As part of an SRT –
- You are not a member of a larger organisation.
- There are no ongoing membership fees.
- You do not performance manage teammates.
- Your meetings are not a show for visitors.
- There is no requirement to bring visitors.
- Your meetings are referral generation strategy sessions.
- You develop the tools and skills that allow for the regular exchange of referrals.
- The team is its own entity setting its own goals and standards.
If this sounds inviting, come along to the webinar and learn the details that make it all work.
Are you looking to take the next step in the business cycle? Get in touch with Your Business First to assess your current position and look at ways to take your business to the next level. Give us a call today or email Darren.
Click here to view more webinars from this series.
